We found the modern bowling ball really "likes" lane conditioner - basically, it has a very strong attraction to it. When you use REVIVE on your bowling ball, it lowers the surface energy of the cover stock. By lowering the surface energy, we decrease the attraction of lane conditioner to the ball's surface and therefore reduce the amount of lane conditioner that can be absorbed into the cover stock. Since oil attracts dirt, using REVIVE also reduces dirt buildup. Use REVIVE to decrease oil absorption and dirt build up, and to increase the performance life span of your bowling ball.